At Nook, we're real parents helping other parents navigate this crazy journey called parenthood! Our goal is to help first-time and seasoned parents find the best, safest and healthiest products for their babies and growing kids. We were overwhelmed with all of the choices when we started having our babies, so we set out to make products that are not only safe but also functional and uncomplicated. Parenting is hard as is, so we're here to help take some of that load off! From all of the nursery basics for your babies to safe sleep bedding options for your growing kiddos, we've got you covered!
With Unicorn and Rainbow’s help, they have helped establish a modern voice, tone and branding to their current brand. They have assisted in creating new partnership with brands, influencers and ambassadors to further their marketing outreach.
Magnetic Me /
Magnetic Me started with Unicorn and Rainbows February 2018 when Annie’s 2nd daughter was born. They started at 6400 following and did the full program with Annie. Unlimited partnerships with Influencers, Giveaway partnerships, in-house photography and graphic design for the brand - in the last 2 years it grew up to 69k and reflected in an increase in direct consumer sales, too.
Still partnered in the Influencer and Giveaway program, Annie is still growing their social media voice and presence!
FANNIE /
Fannie was born because of Annie’s love for Fannie Packs! She thought, what a great idea for kids to have waist bags instead of shoulder bags that weight down their shoulders.
That’s when she started her samples in 2015 and sat on the samples while motherhood crept up on her in 2016. In 2019, she finally started her Kickstarter and successfully launched her little product brand!
It has been a great process to continue their growth of Fannie by building the pins collections and eventually custom patches! Follow them at @fannieshopco
Real Shades /
Real Shades is a wonderful eye glasses brand that are all made in Taiwan! They offer a wide selection for adults to kids and even babies starting at 0 months. Real Shades joined Unicorn and Rainbows June 2019 and signed on to the full program: managing Instagram, Facebook, content building, Influencer & Giveaway and in-house photography.
Annie has grown Real Shades from 4001 following to their current profile (and growing)! Recently, we have also continued rebranding their website to align with their email, text and social platforms!
Agio Baby /
Agio started with Unicorn and Rainbows February 2019, exactly 1 year after Annie’s second daughter was born. It was the perfect fit as Annie loves their strollers and quality.
Agio is owned by Brixy and sold specifically in Brixy stores. They’re made in Italy by Peg Perego and offer 5 year warranty.
Annie grew the account with in-house photography, content building, Influencer and Giveaway program, and engagement on Social Media from 840 followers. She deleted the entire account and started fresh. Today, it is at 16.6k following (May 2020) and growing. They’re wonderful to work with!
Kleynimals /
Annie had the pleasure of working with Kirsten Chapman, founder of Kleynimals, from 2016 to 2018 (right when her oldest daughter was born). She often feels like it was meant to be as it allowed her to continue to stay home with her daughter and work from home.
Kleynimals is a USA made stainless steel brand that specializes in stainless-steel keys and utensils. The quality and make of the brand is flawless and beautiful. Definitely an heirloom product that can be passed down for generations.
Annie grew the account from 800 following to 15k following with limitations on how many products was available for partnerships due to small business budget.
Finn & Emma and Shop Binxy /
Annie had the pleasure of working with Elina Furman when she just started the idea of consulting other baby brands in Marketing and Social Media. It was with Elina’s help that got her foot in the door!
Her first clients were Finn & Emma and Shop Binxy.
Annie managed their accounts, posts, content, Influencers and Giveaways. It was all a learning curve as Instagram grew, mom bloggers grew and stay at home moms caught on.
@finnandemma was Annie’s client from 2016 to 2018 and she grew the account from 11k to 100k before they decided to take a turn in their business aesthetic and market in-house.
@shopbinxy was Annie’s client from 2016 to 2017 and she grew the account from 13k to 80k
A Little Bundle /
A Little Bundle was born in August 2013 when Annie decided to leave the Fashion Industry after 8 years in the Big City. It was a dream of sending care packages to moms + babies doorsteps while supporting other small businesses.
The soul of the business grew by supporting other small brands and curating bundles monthly to their subscribers. In 2016, Annie became pregnant with her first daughter and transitioned the business model to pre-curated bundles and Build-A-Bundle.
Annie grew this business from scratch and marketing on Instagram without spending a dollar.
She took a step back with the business in 2017 and let it run it’s course while she stayed home working full-time on Unicornandrainbows.com and mothering her then 1 daughter and eventually, now 2 daughters.
The exposure and experience of A Little Bundle helped Annie experiment and dive deep into the baby business - which is why most of her clients on Unicorn & Rainbows are baby brands. After 7 years of building relationships with bloggers (now called Influencers) and other brands, she has become well connected and continue to grow that network .
AIRA /
Annie and her sister, Karen, partnered together on their first and only women’s wear line - AIRA NYC in 2007. Senior year at Parsons, Annie decided to team up with her sister to launch their own contemporary clothing line. Through several trial and errors, long days and hours, they were successful in making a few footprint in the short 3 years before realizing that the fashion industry may not be the best fit for either of them. Financially, the fashion industry required a lot of capital to continue the collections. Their fashion line ended in 2010 and Annie continued her fashion career consulting big brand names on design.